Joseph Cartagena, known as Fat Joe, promoted Sonrisa rum at a tasting event in Throggs Neck, demonstrating his support for Puerto Rican small businesses. Sonrisa rum, distilled in Puerto Rico, aims to give back to local businesses affected by Hurricane Maria and the COVID-19 pandemic. A portion of sales from every bottle sold goes to a nonprofit supporting these businesses. Fat Joe expressed excitement about endorsing the brand, highlighting the personal connection he feels with its founders, whom he describes as family.
Fat Joe's collaboration with Sonrisa Rum reflects his commitment to helping Puerto Rican small business owners and celebrating his Bronx roots through the spirit of the brand.
The heart and soul of Sonrisa Rum is Puerto Rico, where the rum is distilled, and the company is dedicated to supporting small businesses affected by economic challenges.
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