"The expansion comes as Long Islanders "are looking at their health more for food and beverage" establishments and broadly being more health conscious, said Dorothy Roberts, president of the Long Island Hospitality Association."
"The Smithtown spot, which is around 1,400 square feet, was a strong fit because it sits next to a gym that will might attract hungry, health-conscious gym-goers after workouts, he said."
"The Jericho Turnpike stretch is "a great fit" for Smoothie King because the other retailers attract a busy lunchtime crowd, Weinberger said."
Smoothie King, a Dallas-based chain founded in 1973 with over 1,200 locations nationwide, is expanding its Long Island presence through franchisee Matthew Goldfarb. Two new locations will open in Smithtown in April and Syosset in summer, doubling the brand's footprint from two existing stores in Carle Place and Melville. Goldfarb, who operates four Jersey Mike's franchises, strategically selected locations near complementary businesses—the Smithtown site adjacent to a gym and the Syosset location near Chipotle and a halal grill. Industry experts attribute this expansion to Long Islanders' increasing focus on health-conscious food and beverage options. Each location will employ 12 to 15 staff members.
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