"Glen Powell isn't just crushing it on the big screen; he's also revolutionizing what's sitting in your refrigerator door. Smash Kitchen represents a bold move into the food and beverage industry, focusing on organic, better-for-you versions of classic condiments that actually taste incredible. We're talking ketchups, mustards, and mayos that'll make your taste buds do a happy dance while keeping your health goals intact."
"But here's where it gets really interesting: Smash Kitchen isn't just sitting pretty on Erewhon's shelves. They've gone full collaboration mode, creating the Hot Honey Barbecue Peaches & Cream Smoothie - a seasonal special that's as Instagram-worthy as it sounds. This isn't some random flavor mashup; it's a carefully crafted blend that highlights Smash Kitchen's Hot Honey BBQ Sauce in a way that'll make you rethink everything you kn"
Smash Kitchen, founded by Glen Powell, launched an organic condiment lineup at Erewhon, offering ketchups, mustards, and mayos formulated without high-fructose corn syrup or artificial preservatives. The products aim to upgrade pantry staples with indulgent flavor while aligning with health-conscious ingredients. The Erewhon placement coincides with tailgating season and marks a rapid retail expansion for the brand within LA's wellness-oriented market. Smash Kitchen partnered with Erewhon to create a seasonal Hot Honey Barbecue Peaches & Cream Smoothie that showcases the Hot Honey BBQ Sauce in an unconventional application. The brand emphasizes organic sourcing and better-for-you formulations.
Read at Food & Beverage Magazine
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