"Around 2020 - give or take a year or two - when I was just getting into writing about sneakers, I read about Dunkin' collaborating with Saucony (an athletic footwear brand I had only just discovered), for a marathon in Boston. At the time, I wasn't convinced that food and shoes, an odd pairing, could really find common ground for a collaboration. Nearly a decade later, Saucony finds itself in the middle of another food-themed partnership."
"Saucony this time has teamed up with Lay's to develop a trio of sneakers inspired by the potato chip brand's three regional flavors. Since, the silhouettes are made exclusively for the Chinese market, it is not yet confirmed if the sneakers will be sold outside of the country. The interested collectors would have to look at the resale websites and markets for these pairs."
"The three sneakers launched in this collection include a Cohesion 2K, Grid Fusion, and the more globally recognized Trainer 80X. The first in the trio is the Saucony Cohesion 2K, which is inspired by the popular seaweed flavor. It features a grey mesh and suede upper with a few green accents all around, which includes the Saucony logos. The next in the collection is the Grid Fusion, designed after the spicy crayfish."
Saucony partnered with Lay's to produce three sneaker models inspired by three regional Lay's potato chip flavors and released exclusively for the Chinese market. The collection comprises a Cohesion 2K, a Grid Fusion, and a Trainer 80X, each reflecting a specific flavor through materials and color accents. The Cohesion 2K channels seaweed with grey mesh, suede, and green accents, while the Grid Fusion draws on spicy crayfish tones with warm brown suede and dark mesh. Availability outside China is unconfirmed, so collectors may need to rely on resale markets to acquire pairs.
Read at Yanko Design - Modern Industrial Design News
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