Row 7 Tinned Vegetables: Redefining Convenience and Flavor

"Flavor doesn't start in the kitchen-it starts with the seed. Most canned vegetables are produced from varieties bred for yield and logistics, but Row 7 focuses on varieties that are exceptional in taste. This commitment to flavor is what sets Row 7 Tinned Vegetables apart from the competition."

"Row 7 Tinned Vegetables are hitting shelves at Whole Foods Market locations across the Northeast, deliberately placed in the produce aisle to reflect their fresh quality. Each tin is crafted with chef-level techniques, ensuring that the vegetables maintain their vibrant flavor and nutrition."

"The debut collection includes Badger Flame Beets, mild and sweet golden beets served with extra virgin olive oil and white balsamic vinegar; Sweet Prince Tomatoes, a cherry tomato variety delivering concentrated sweetness and bright flavor; and Sweet Garleek, a unique garlic-leek hybrid cooked confit-style offering mellow sweetness."

Row 7 Seed Company, founded by Chef Dan Barber, introduces Row 7 Tinned Vegetables, a premium canned vegetable line that prioritizes flavor over convenience. The company operates on the principle that exceptional taste begins with seed selection rather than kitchen preparation. Unlike conventional canned vegetables produced from yield-optimized varieties, Row 7 sources varieties specifically chosen for superior flavor. The debut collection includes three varieties: Badger Flame Beets with olive oil and white balsamic vinegar, Sweet Prince Tomatoes with concentrated sweetness, and Sweet Garleek, a garlic-leek hybrid prepared confit-style. Products are priced at $7.99 per tin and distributed through Whole Foods Market locations in the Northeast, positioned in produce aisles to emphasize their fresh quality and chef-level preparation techniques.

Read at Food & Beverage Magazine