"Unless you haven't stepped foot in a grocery store since 2022, you're probably well aware that protein-enriched foods are having a major moment right now. Even the U.S. government is urging us to cast aside carbs and start filling our plates with protein. You basically couldn't escape this macronutrient if you tried. But it's not necessarily just fish, beans, and meat that has everyone hopping aboard the train to protein town. Commercial products that we know and love are getting a trendy nutrition makeover,"
"from Pop-Tarts that pump up the protein to Starbucks' protein lattes and cold foams. Among these tried-and-true brands rolling out contemporary, nutrition-focused products is General Mills, the company responsible for most of our favorite nostalgic breakfast cereals. It has teamed up with Ghost of energy drink fame to give us some new spins on two classic fun cereals: Lucky Charms and Cinnamon Toast Crunch."
Ghost partnered with General Mills to produce protein-enriched versions of Lucky Charms and Cinnamon Toast Crunch. The cereals are available at Target, Walmart, and the Ghost website, with prices reported around $8.47–$9.99 per box. The products position familiar nostalgic cereals within the ongoing protein trend that has expanded beyond traditional protein sources. Protein fortification changes sweetness, density, and crunch compared with the original cereals, producing noticeable differences in mouthfeel. Packaging leverages Ghost's energy-drink branding while maintaining classic cereal formats to appeal to both nostalgic and fitness-oriented shoppers.
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