"Thirty-one years. That's how long Reese's Puffs has kept the exact same chocolate formula in those crunchy little spheres, and honestly, nobody was really asking them to change it, which is precisely why this announcement from General Mills is a rather pleasant surprise: dark chocolate's taking over our familiar breakfast cereal. While Reese's"
"The new Reese's Puffs Dark Chocolate swaps the sweeter milk chocolate that's defined this cereal since 1994 for richer and more intensely flavored dark chocolate made with Hershey's dark cocoa. This marks the first actual flavor departure the cereal has made since hitting shelves back when "Friends" premiered and dial-up internet was cutting-edge technology. Now, fans can get that deeper cocoa-forward taste that dark chocolate fans have been getting from other Reese's products straight into their breakfast bowl."
Reese's Puffs is launching a Dark Chocolate variant that replaces the cereal's milk chocolate coating with richer, more intensely flavored dark chocolate made with Hershey's dark cocoa. The original milk chocolate version will remain available alongside the new dark chocolate option, allowing consumers to choose between classic sweetness and deeper cocoa intensity. The cereal previously varied only in size and crossovers but never changed the chocolate type since 1994. Dark chocolate's growing popularity and increased late-night snacking behavior contributed to the introduction of a cocoa-forward option aimed at dark chocolate fans.
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