""They actually pop when you bite into them," the Fruitist CEO told Fortune. "They're so firm and crispy, you've got to try it to know what I mean, because we've never seen anything like this in berries.""
""We wanted to put an end to berry roulette," Magami said. "One day you buy a pack and it's great. The next day it's mushy, or moldy, or bland. We wanted to build a brand that guaranteed a great experience every time.""
""not quite as big as golf balls," he clarifies, "but close.""
""That was a legacy game for him," Magami said with a smile. "It was unbelievable. So we're excited for him to help us get the message out.""
Fruitist produces exceptionally large, firm blueberries that reportedly "pop" when bitten and offer a crispy texture. The company launched a Super Jumbo "Legends" line approaching golf-ball size and secured shelf space at Trader Joe's, Whole Foods, Sprouts, and Erewhon. Rapid growth turned the business into a billion-dollar brand with backing from Ray Dalio's family office and a $150 million funding round led by JPMorgan Asset Management. Fruitist partnered with NFL player Caleb Williams for promotion. The company aims to end inconsistent berry quality and guarantee a great experience every time. Magami spent the first decade of his career in private equity.
Read at Fortune
Unable to calculate read time
Collection
[
|
...
]