"The latest CGA by NIQ report captures a U.S. on-premise landscape in flux - one where value and versatility are driving growth, even as premium tiers feel the squeeze. Dining and drinking venues are expanding overall, led by QSRs (+11.3%) and sports bars (+2.8%), while fine dining (-5.7%) and premium bars (-17.3%) lose ground amid consumers' shift toward more casual, cost-conscious options."
"Beer's share of on-premise dollar sales slipped slightly (-0.5pp), ceding ground to spirits and RTDs, yet draft formats and imports held firm thanks to resilient rate-of-sale growth. Notably, Irish imports surged +14.8% in value, and stout emerged as the only beer style to post volume gains (+7.6%) year over year. Meanwhile, the non-alcoholic beer category continues to defy gravity, notching +30.7% volume growth and +35% value growth thanks to double-digit rate-of-sale lifts and wider distribution across key markets."
U.S. on-premise landscape shifts toward value and versatility, with QSRs (+11.3%) and sports bars (+2.8%) expanding while fine dining (-5.7%) and premium bars (-17.3%) decline as consumers choose casual, cost-conscious options. Beer lost 0.5 percentage points of on-premise dollar share to spirits and RTDs, though draft formats and imports maintained growth via resilient rate-of-sale. Irish imports rose +14.8% in value; stout posted +7.6% volume growth year over year. Non-alcoholic beer recorded +30.7% volume and +35% value growth driven by double-digit rate-of-sale lifts and wider distribution. Dining and drinking venues overall are expanding, reflecting consumer preference shifts and format-level performance differences.
Read at www.nombase.com
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