"It all started as an attempt to liven up the heat of her grandmother's green pepper jelly to pass out during the holidays. Jalapeno? It just wasn't hot enough. So the tiny habanero became the heat source for a pretty yellow and orange speckled pepper jam. This simple holiday tradition has grown into one of the most talked-about artisanal jam brands in the country."
"Mary would often tweak her other jam recipes, adding minced habaneros to her homemade jam, filling jars to give as gifts to friends and relatives. Each batch carried her signature balance of sweet heat, a little fruity, a little fiery, and full of personality. "It was something I did for fun. I love to cook, and it was always fun to see the reaction to the heat!" Mary has often said. "I never thought it would become a business.""
"Before long, her recipes developed a loyal following. The group of early tasters began asking Mary to make the jam year-round. They served them at dinner parties, added them to picnics and tailgates, and gave them as gifts. Encouraged by the growing enthusiasm, Mary decided to take a leap of faith and turn her passion into something bigger. A group of friends came for a blind tasting of all the habanero jams she could find,"
Mary experimented by adding minced habaneros to her grandmother's green pepper jelly when jalapenos proved insufficient, creating a yellow-orange speckled pepper jam. Each batch balanced sweet heat, fruity notes, and fiery personality. Friends and relatives received jars as gifts and early tasters soon requested year-round supply for dinner parties, picnics, and tailgates. A blind tasting pitted Mary's jam against 14 habanero jams; Mary's won every category except packaging because her jars lacked labels. Mary turned the recipe into Profanity Jam, a bold brand named for her penchant for swearing and its unapologetic approach to heat and flavor. Demand prompted expansion beyond the home kitchen.
Read at Food & Beverage Magazine
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