PR%F Awards 2026 Registration Now Open for Entries

"Participating in the PR%F Awards is not just about winning medals; it's an opportunity to gain invaluable exposure and feedback from some of the leading influencers, buyers, and distributors in the beverage industry. Each entry is evaluated through a unique two-part judging process, ensuring a comprehensive assessment of your product's quality and market potential."

"The PR%F Awards employs a two-part judging format that sets it apart from other competitions: PR%F Awards - Masked involves a double-blind tasting where judges assess products without any brand influence, ensuring an impartial evaluation of taste, aroma, and overall quality, followed by PR%F Awards - Unmasked, a follow-up evaluation allowing judges to experience products with full visibility of branding and packaging."

"Every entry receives constructive feedback and the chance to earn prestigious awards, including Silver, Gold, Double Gold, and Century Awards. Winners are prominently featured in PR%F the Magazine, Food & Beverage Magazine, and various partner media platforms, amplifying their visibility in the crowded beverage landscape."

The PR%F Awards, recognized as America's leading double-blind tasting competition for beverages, has opened registration for its 2026 season. The competition invites producers, importers, and distributors worldwide to submit products for evaluation by industry experts. Participation offers exposure and feedback from influential buyers and distributors. The awards employ a unique two-part judging process: the masked evaluation assesses products without brand influence for impartial quality assessment, while the unmasked evaluation reviews products with full branding visibility for marketability analysis. All entries receive constructive feedback and opportunities to earn Silver, Gold, Double Gold, and Century Awards. Winners gain prominent features in PR%F Magazine, Food & Beverage Magazine, and partner media platforms.

Read at Food & Beverage Magazine