"These texts - revealed as evidence in a legal battle between MrBeast and his partner Virtual Dining Concepts that could go to trial later this year - represent a stark departure from the grand ambitions Donaldson had described for the brand just six months earlier. They are part of thousands of pages of contracts, messages, and depositions that show how the partnership imploded and reveal a confrontational side of Donaldson far different from his polished, smiley persona on camera."
"MrBeast Burger, a largely delivery-only venture that sells burgers and fried chicken sandwiches, was meant to be a cornerstone of a food empire that would "run circles" around Nestlé, Donaldson said in a text exchange with his cousin in December 2022. "I want to go down the food rabbit hole and become a god in this space," he wrote. "The king of healthy food innovation.""
"By mid-2023, the promising fast-food endeavor had become a colossal headache for Donaldson. "I was getting destroyed online, and it was impacting how people viewed me, and it made me chronically depressed," he later said of the experience in a deposition."
Jimmy Donaldson partnered with Virtual Dining Concepts to launch MrBeast Burger, a largely delivery-only brand selling burgers and fried chicken sandwiches. Donaldson expressed ambitions to build a food empire and to "run circles" around Nestlé, saying he wanted to go down the food rabbit hole and become a god in the space and the king of healthy food innovation. By mid-2023 customer complaints about undercooked burgers and other quality problems triggered intense frustration. Donaldson sent messages saying he would "just let it die" if he lacked control. The partnership collapsed into a legal dispute with thousands of pages of evidence and depositions and caused Donaldson chronic depression.
Read at Business Insider
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