"So much so that the soda is back on shelves and hoping you'll pick it up next time you want to drink something cherry flavored, bubbly and caffeinated. The cherry soda was launched in 1972 and disappeared in 2001, replaced by a drink called Pibb Xtra. The Coca-Cola company just announced it is reintroducing Mr. Pibb to its lineup, with a twist. The recipe has been adjusted in a bold reformulation and rebranding of Pibb Xtra, designed to meet the tastes of today's consumers."
"What that means: 30% more caffeine than Pibb Xtra. San Diego is one of the first markets to get this new release. It is available in a standard and zero-sugar formula. Both come in 12-packs and 20-ounce bottles. Consumers have been asking for Mr. Pibb's bold kick of cherry flavor for some time, Dane Callis, director for Sparkling Flavors at CocaCola North America, said in a news release."
Mr. Pibb was launched in 1972 and disappeared in 2001, when Pibb Xtra replaced it. The Coca-Cola Company has reintroduced Mr. Pibb with a bold reformulation and rebranding of Pibb Xtra. The new recipe contains 30% more caffeine than Pibb Xtra and targets contemporary consumer tastes. The rollout is beginning in select markets, including San Diego. The beverage is offered in standard and zero-sugar formulas, available in 12-packs and 20-ounce bottles. Consumers on social media have discussed Mr. Pibb's cherry flavor and compared it to Dr. Pepper, with some fans proposing a mixed drink called Dr. Pibber.
Read at www.sandiegouniontribune.com
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