Meet the New Musicians, Actors + Artists Teaming Up with Favorite Sonoma Wineries

"Eight-time Grammy-nominated Avril Lavigne is paying tribute to her 2002 breakout single, Complicated, with the launch of a wine of the same name. The limited-edition, small-batch pinot noir was created in collaboration with Banshee Wines. Altogether, they produced just over 100 cases. It's rooted in one of my earliest songs but reimagined with a fresh twist that reflects where I am today, not just as an artist but as a businesswoman, says Lavigne."

"I'm passionate about building ventures that connect with my fans in new and unexpected ways, and now they can enjoy a glass of wine while listening to the music that started it all. To celebrate the recent launch of Complicated Pinot Noir ($30), a limited number of Sip and Spin kits can be purchased along with the wine, each featuring a record player and Avril Lavigne's Let Go album featuring the hit. As part of the partnership, Banshee will make a $10,000 donation to She Is The Music, a non-profit empowering women in the music industry."

"The story behind Prophet & Poet is an intriguing one, brimming with a star-studded cast. Everyone involved in this project brings a unique skill set and an artistic vision to wine and culture, says Jesse Katz, winemaker and founder of Aperture Cellars (12291 Old Redwood Hwy., Healdsburg). Longtime family friends, Katz made wine for Jessica Biel and Justin Timberlake's wedding. Seven years later, he crafted a second winea gift from Biel and Timberlake to celebrate the wedding of Jessica's brother, Justin Biel, and Rose Muniz."

Celebrities from musicians to actors and visual artists are collaborating with Sonoma County wineries to produce small-batch, branded wines and curated fan experiences. Avril Lavigne released a limited Complicated Pinot Noir in partnership with Banshee Wines, producing just over 100 cases and offering Sip and Spin kits featuring a record player and her Let Go album. Banshee will donate $10,000 to She Is The Music. Other projects, such as Prophet & Poet, involve winemakers like Jesse Katz and personal connections with celebrities, combining artistic vision, family friendships, and bespoke wine creations.

Read at www.7x7.com