"Meadow Lane The TikTok-viral gourmet grocery store has raised serious eyebrows for its delayed opening. Fans have gone so far as to call it the next "Fyre Festival." Despite the online impatience, founder Sammy Nussdorf (aka the Brokeback Contessa on TikTok) has finally given fans an update on the opening date. If you've been in a full-blown chokehold over a TikTok-famous gourmet grocery store that isn't even open yet, congrats! We're the same type of weird."
"ICYMI (i.e., you're not quite as chronically online as me), Meadow Lane is the majorly hyped, painfully aesthetic, slow-burn soft launch of the century... that's starting to feel more like an elaborate internet prank than the boujie Erewhon-adjacent Tribeca grocery store it's supposed to be. While the creator behind the buzzSammy Nussdorf, aka the Brokeback Contessa, keeps teasing the hoity-to-toity recipes that will (allegedly?) line the glowing snack shelves, fans are getting a little sus."
Meadow Lane is a TikTok-viral gourmet grocery and prepared foods shop slated to open in Tribeca. Founder Sammy Nussdorf, known as the Brokeback Contessa, has publicly documented the build-out and teased curated recipes and high-priced items. Repeated delays and months of “almost ready” updates produced growing online impatience and comparisons to a failed high-profile event. Hype intensified because of the store’s aspirational, unaffordable aesthetic and scarcity-driven desire. Fans have camped in comment sections and expressed skepticism despite a recent opening-date update from the founder, leaving persistent doubts about when and how the store will actually launch.
Read at www.delish.com
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