"The popular Massachusetts-based grocery chain has launched its "very own" beer - a collaboration with Zero Gravity Beer, a craft brewery in Burlington, Vermont. A video posted by Market Basket on Wednesday shows the new lager featuring the company's classic logo, red-and-blue colors, and its "More For Your Dollar" motto. The "More For Your Dollar" 12-pack costs $12.99 and is available at MB Spirits and MB Beer & Wine locations in Massachusetts - including Tewksbury, Shrewsbury, Danvers, Waltham, and Hanover - as well as Market Basket locations in Maine and New Hampshire, according to a Facebook post."
"The announcement has already sparked excitement online. One Instagram user wrote, "I'm in love!!" Another commented, "This could single handedly bring our nation together 🍻." The beer launch comes amid a period of transition for the company, following the ousting of CEO Arthur T. Demoulas - a move many Boston.com readers opposed."
Market Basket partnered with Zero Gravity Beer of Burlington, Vermont to create a "More For Your Dollar" lager. The beer displays Market Basket's classic logo, red-and-blue colors, and the chain's "More For Your Dollar" motto. The 12-pack is priced at $12.99 and is available at MB Spirits and MB Beer & Wine locations in Massachusetts and at Market Basket stores in Maine and New Hampshire. Social media reactions included enthusiastic comments such as "I'm in love!!" and "This could single handedly bring our nation together 🍻." The launch coincides with a company transition after the ousting of CEO Arthur T. Demoulas.
Read at Boston.com
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