"The hospitality industry is witnessing a seismic shift as Millennials and Gen Z travelers increasingly seek purpose-driven vacation experiences that connect them to meaningful local causes."
"The collaboration between Margaritaville Beach Resort Nassau and the Bahamas Reef Environmental Education Foundation (BREEF) represents more than just another cocktail launch: it's a blueprint for how food and beverage companies can meaningfully contribute to environmental conservation while enhancing guest experiences. For every "On Pointe" cocktail sold, $1 goes directly to BREEF's mission of conserving the Bahamas' marine environment through education and outreach programs."
""Our beautiful marine environment is just one of the many things that make the Bahamas special," explained Nadia Pinder-Morris, Office and Projects Manager at BREEF. "Creating the 'On Pointe' cocktail in support of BREEF is our way of toasting not just to good times, but to a future where our oceans and coral reefs can thrive. This partnership is close to our hearts, as it's about coming together as a community to protect what makes this place so magical. We couldn't be prouder to raise our glasses to such an important cause.""
Millennials and Gen Z travelers increasingly prioritize purpose-driven vacations that connect them to local causes. Restaurants and bars are blending exceptional service with social impact to meet this demand. Margaritaville Beach Resort Nassau partnered with the Bahamas Reef Environmental Education Foundation (BREEF) to launch the "On Pointe" cocktail, donating $1 per sale to coral reef conservation through education and outreach programs. The year-long collaboration pairs Caribbean spirits and tropical flavors with a simple giving mechanism, enabling guests to support marine conservation while enjoying resort amenities. The initiative embodies the desire to do good without adding effort and fosters community stewardship.
Read at Food & Beverage Magazine
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