"From butterburgers at Culver's to frozen custard at Freddy's, there appears to be no shortage of options, even for the most particular diners. In fact, there's even a chain for those who prefer convivial, high-quality, and finger food-forward snacking. That's right: Graze Craze, a new franchise and catering chain centered around charcuterie and grazing boards that is popping up all over the United States at a rapid rate, and it's worth keeping in mind for your next party, picnic, or girl dinner."
"The concept of the charcuterie board is nothing new: This particular method of serving meats, cheeses, and other such accoutrements has been around since the 15th century, when it first came about in France. However, traditional charcuterie focused primarily on cured and preserved meats. Today, there's a bit more room for creativity when building a charcuterie board, and fruits, nuts, and cheese are all welcome."
Graze Craze first opened in Oklahoma in 2018 and has expanded rapidly as a franchise and catering chain across the United States. The business centers on charcuterie and grazing boards that combine meats, cheeses, fruits, nuts, jams, and confections, with items like homemade cranberry orange jam and fennel-spiced ham. Operations emphasize order-ahead catering with grab-and-go options including Char-Cutie-Cup and Grab & Graze. Menu sizes range from individual cups to boards serving up to 20 people, and themed options include picnic boards, game day boards, and holiday boards. The brand leverages social media-driven trends toward creative, shareable snacking and emphasizes local, high-quality ingredients.
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