London's Famous Cheese Conveyor Belt Restaurant Is Coming to New York City-and It's the First of Its Kind in the U.S.

"New York City is home to countless restaurants, but nowhere can diners pluck plates from a slow-moving parade of artisan cheeses-each paired with a clever little accompaniment like tomato and chili jam or rose Turkish delight-as they float past under glass domes. That changes in early 2026 when Pick & Cheese, the London cheese conveyor belt restaurant, crosses the Atlantic."

"The concept is the brainchild of Mathew Carver, founder of the Cheese Bar, a London-based, cheese-centric restaurant group. After launching the Cheese Truck in 2014 at London's Maltby Street Market, Carver spent years slinging gourmet grilled cheese sandwiches at U.K. music festivals. While dreaming up recipes for the truck, he discovered something telling: when he asked friends about their ideal cheese sandwich, they mentioned French Brie and Italian Parmesan, but never cheeses made closer to home. Spotlighting British farmstead cheeses became central to Carver's mission."

Pick & Cheese, a London cheese conveyor-belt restaurant, will open its first U.S. location at Shaver Hall on Fifth Avenue in Midtown Manhattan in early 2026. The concept was created by Mathew Carver, founder of the Cheese Bar, who launched the Cheese Truck in 2014 and later opened the Cheese Bar in Camden. The conveyor-belt model was inspired by sushi restaurants to make luxury cheese more accessible. The first Pick & Cheese opened at Covent Garden's Seven Dials Market in 2019, expanded to Berlin in 2025, and will feature American cheesemakers on the Manhattan menu, with emphasis on Northeast producers.

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