"By the '60s, some protein bars were marketed as diet bars or weight loss bars that would provide energy and nutrients while taking the place of a traditional meal. At the advent of the fitness movement and health revolution of the 1980s, the PowerBar was invented by two distance runners. In the almost 50 years since, we have seen countless versions of so-called "healthy" protein bars, some making more dubious claims than others."
"Tiger's Milk bars were introduced in the 1960s and branded "America's Original Nutrition Bar." They were marketed as a healthier alternative to candy and a nutritious substitute for a full meal. At that time, the bars contained more sugar than protein. Despite that, the brand became incredibly popular and was sold at health food stores across the country. In 2013, it was among the top 30 snack bars on the market in the U.S.,"
Protein bars originated in the 1950s as energy or weight-gain bars and later appeared as diet or meal-replacement bars. The fitness movement of the 1980s popularized bars like PowerBar. Tiger's Milk launched in the 1960s as 'America's Original Nutrition Bar' and was marketed as a healthier substitute for candy and meals despite containing more sugar than protein. The brand achieved national popularity and remained among the top snack bars by 2013. McCormick & Company acquired the brand in 2017. Production ceased in 2020 and all products were discontinued by 2022 due to a class action lawsuit, a failed rebranding, and rising financial risk.
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