"Michelle Ivey brings over 20 years of beverage industry expertise to Lake Hour, with a track record that reads like a blueprint for modern brand building. Her most notable achievement was her 11-year tenure as Chief Operating Officer of Ilegal Mezcal, where she played an instrumental role in transforming the brand from a niche independent label into one of the world's most recognized mezcals. The journey culminated in Bacardi International's acquisition of the brand in 2023: a testament to the value creation Ivey helped drive."
"Lake Hour, the award-winning RTD brand co-founded by Marvel actor Wyatt Russell and film producer Richard Peete, has appointed industry veteran Michelle Ivey as its first Chief Executive Officer. This strategic move signals a new chapter for the lakeside-inspired brand that's been making waves since its 2023 launch. For food and beverage industry professionals watching the RTD space, this appointment represents more than just a personnel change: it's a masterclass in how emerging brands can scale while maintaining authenticity."
Lake Hour appointed Michelle Ivey as its first CEO to lead growth for the lakeside-inspired ready-to-drink cocktail brand. Ivey brings over 20 years of beverage industry experience, including an 11-year tenure as COO of Ilegal Mezcal, where she helped scale the brand and contributed to Bacardi International's acquisition in 2023. She co-founded 11C & Co, worked with Roc Nation and Megan Thee Stallion on Chicas Divertidas Tequila, and co-founded Cómo No, a caffeinated sparkling water in the functional beverage space. The appointment arrives amid rapid RTD category growth as consumers seek premium, convenient beverages. Ivey's blend of operational skill and cultural marketing aims to scale Lake Hour while preserving brand authenticity.
Read at Food & Beverage Magazine
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