Kirin Brewery Outlines Global Growth Roadmap: New Southeast Asia HQ, Expanding Flagship Brands, and International Partnerships - Food & Beverage Magazine

"The cornerstone of Kirin's global strategy centers on the establishment of Kirin Brewery Southeast Asia in Kuala Lumpur, Malaysia, which officially launched on October 1st as the company's dedicated Southeast Asia regional headquarters. This strategic positioning reflects the growing importance of the Southeast Asian market in the global food and beverage industry, where rising disposable incomes and evolving consumer preferences create unprecedented opportunities for premium beverage brands."

"The new regional office represents more than just administrative convenience: it enables faster, locally-informed decision-making that's crucial for success in diverse Southeast Asian markets. For food and beverage companies expanding internationally, this approach demonstrates the importance of regional proximity and cultural understanding in building sustainable growth. "We've put the strategy, organizational structure, and regional partnerships in place, launching a new company in Southeast Asia is an epoch-making step,""

"At a comprehensive press event in Tokyo earlier this month, the company announced plans to achieve a 20% global revenue target by 2035, building on its established presence across 40+ international markets. This bold move signals a significant shift for the food and beverage industry, as one of Japan's most respected brewing companies accelerates its worldwide footprint through strategic regional headquarters, flagship brand expansion, and innovative partnerships."

Kirin Brewery aims to reach 20% of its revenue from international markets by 2035, expanding beyond its presence in 40+ countries. The company launched Kirin Brewery Southeast Asia as a regional headquarters in Kuala Lumpur on October 1st to capture growth from rising disposable incomes and shifting consumer preferences. The regional office is intended to enable faster, locally informed decision-making and improve cultural responsiveness. The expansion strategy emphasizes limiting large upfront investments, leveraging group synergies and contractual partnerships, and growing flagship brands through regional proximity and strategic collaborations to scale efficiently across diverse markets.

Read at Food & Beverage Magazine