"Two essentials of a perfect holiday season are gingerbread houses and cosy holiday music, and King's Hawaiian has decided it has the perfect crossover idea to unite the two in a Bing Crosby-inspired creation. You may be wondering what could possibly be the connection between squishy sweet rolls and the legendary crooner, but of course, one of his most famous Christmas songs was also Hawaiian-inspired, the island holiday classic "Mele Kalikimaka.""
"King's Hawaiian has actually partnered with the Crosby estate to release the King's Hawaiian x Bing Crosby "Mele Kalikimaka" GingerBREAD House as a kit this year. The kit contains King's Hawaiian Original Sweet Rolls, which are held together using the included icing in typical gingerbread house kit fashion. The kit will also have island-themed sprinkles, Hawaiian-inspired design details like a surfboard and tropical palm fronds, and a mini record with a QR code linked to Bing Crosby's "Mele Kalikimaka.""
King's Hawaiian created a Mele Kalikimaka GingerBREAD House kit in partnership with the Crosby estate to mark 75 years of both the brand and the recording. The kit uses King's Hawaiian Original Sweet Rolls as the building material and includes icing for assembly, island-themed sprinkles, Hawaiian-inspired design elements such as a surfboard and palm fronds, and a mini record with a QR code linking to Bing Crosby's "Mele Kalikimaka." The kit is designed to be torn apart and eaten, and it will be sold online starting November 19, 2025 while supplies last. The company claims its rolls are the 2nd best-selling "edible product" for both Thanksgiving and Christmas.
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