"Johnnie Walker has long been synonymous with heritage, craftsmanship, and refined celebration. This season, the iconic Scotch whisky brand extends that tradition with a striking limited-edition design for Johnnie Walker Blue Label, created in collaboration with Rahul Mishra. Known globally for his mastery of embroidery, vibrant palettes, and dedication to slow fashion, Mishra brings his distinctive artistry to a bottle and packaging design that honors India's cultural richness while elevating the festive season with elegance and meaning."
"Rahul Mishra is no stranger to international acclaim. As the first Indian designer to show at Paris Haute Couture Week, his work has redefined contemporary fashion through a lens of mindful luxury and sustainable craftsmanship. His philosophy-rooted in supporting local artisans and slowing down the cycle of consumption-aligns naturally with the spirit of Johnnie Walker Blue Label, a whisky that itself is defined by patience, heritage, and rarity."
Johnnie Walker Blue Label receives a limited-edition bottle and packaging design by Rahul Mishra, marrying luxury whisky heritage with Indian artisanal sensibilities. Rahul Mishra brings expertise in embroidery, vibrant palettes, and slow-fashion principles, emphasizing support for local artisans and mindful luxury. The design draws from India's flora, fauna, and timeless traditions, featuring blooming flowers and spirited animals against a luminous festive night to symbolize bright beginnings and abundance. The whisky remains central, crafted by a small team led by Master Blender Dr. Emma Walker, with only one in every 10,000 casks selected for Blue Label. The flavor opens with fresh citrus and rose petals and evolves into notes of dark chocolate and vanilla.
Read at stupidDOPE | Est. 2008
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