"You saw our piece on Jamie Oliver getting back into the restaurant game in 2023, when he opened Jamie Oliver Catherine Street in Covent Garden, and now he's prepping for another launch. The Catherine Street opening was a big move given that just four years prior, his Jamie's Italian restaurant chain went into administration, resulting in the closure of 22 sites and 1000 job losses, while he made it out with a £5.2 million paycheck."
"Though almost all of the UK sites shut in 2019, the Jamie's Italian brand continued to trade overseas - we've seen them everywhere from Vienna to São Paulo to Dubai. Now he's bringing it back to our shores, with a helping hand from Prezzo's parent organisation Brava Hospitality Group, and opening a new flagship Jamie's Italian in Leicester Square in 2026. Clearly he's got the tourist market in his sights."
"As a chef, having the chance to return to the high street is incredibly important to me. In theory it's not the easiest time to return but conversely, I think it's the perfect time. I believe the mid-market needs excitement, surprise and delight and that's exactly what I am planning on delivering. I think the public wants freshly made delicious food at a reasonable price with an award winning kids menu. Eating out is a treat but I believe it should offer value for money with higher welfare sourcing."
Jamie Oliver is reopening Jamie's Italian in the UK with a new flagship in Leicester Square slated for 2026, in partnership with Brava Hospitality Group. The original UK chain largely closed in 2019, causing 22 site closures and about 1,000 job losses, while the brand continued trading overseas. The Leicester Square location targets the tourist market and will feature a renewed focus on fresh pasta alongside new dishes and Jamie's Italian classics such as cured meat planks, prawn linguine and Gennaro's bolognese. Jamie will oversee menus, sourcing, staff training, the restaurant look, and prioritize value-for-money and higher-welfare sourcing, including an award-winning kids menu.
Read at London On The Inside
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