"Compared to Giant and Whole Foods on the East Coast, Wegmans chimes in cheaper, at least when it comes to store brand items. A study by Consumer Reports found that compared to name-brand, store-brand substitutes may be just as good or even better when it comes to certain products. When comparing three commonly purchased products - pasta, frozen broccoli, and almond milk - the Wegmans store brand outperforms the competition, even if only slightly."
"If we consider prepared and bakery products such as rotisserie chicken and birthday cake, the results are mixed. Giant is the most affordable, with both the birthday cake, at $1.50 a serving, and rotisserie chicken at $7.99, cheaper than both Wegmans and Whole Foods. Surprisingly, Whole Foods comes in second best for rotisserie chicken at $8.99, and Wegmans comes in last at $9.99."
Wegmans often offers lower prices on store-brand items compared with Giant and Whole Foods, especially for staples like pasta, frozen broccoli, and almond milk. Consumer Reports found that store-brand substitutes can equal or exceed name-brand quality for certain products. Example prices show almond milk at Whole Foods $3.99, Giant Eagle $2.79, and Wegmans $2.39 per half gallon. Affordability depends on region and product type. Prepared and bakery items tend to vary; Giant had the lowest prices for birthday cake ($1.50 per serving) and rotisserie chicken ($7.99), while Wegmans priced rotisserie chicken at $9.99.
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