"Yes indeed, Great Value has a cereal to fit every taste, from the sugary sweet to the plain and straightforward Toasted O's. Whether they're knocking off Captain Crunch, Cocoa Krispies, Lucky Charms, or Honey Nut Cheerios, Great Value brand cereals offer a decent replica of popular name brands at a lower price. But Walmart doesn't produce these cereals itself. Its private label is made by another manufacturer. The question is, who is that manufacturer?"
"Walmart is notoriously tight-lipped about who produces its Great Value products. Private label is heavy on the private in this case. But a few names have been tossed out over the years from various sources. A 2023 article from Go Banking Rates claimed that both Kellogg's and General Mills manufacture some of the cereals found on Walmart shelves. The exact names were not specified, nor was it clear how this information was sourced,"
Great Value cereals imitate many popular name-brand cereals across sugary and simple varieties. Walmart does not manufacture Great Value cereals itself; third-party companies produce them. Walmart keeps supplier identities confidential, and a few company names have been suggested over time. A 2023 Go Banking Rates claim named Kellogg's and General Mills as manufacturers for some Great Value cereals, but the claim lacked specific sourcing. Post reported producing private-label cereals and disclosed Walmart as 17.3% of its 2023 sales, making Post a plausible supplier without definitive confirmation. General Mills' 2023 report did not state private-label production.
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