"less than two weeks after he appeared to suggest the UK may be approaching peak pizza. Andrew Rennie who worked for Domino's for more than two decades and in the top job for just two told the Financial Times this month there was not massive growth left in the UK's pizza market. Given the fast-growing demand for fried chicken, he said it was pretty obvious the group should broaden its menu."
"Pizza remains a cornerstone of UK fast food, with usage holding steady at around 45% of consumers from 2023 to 2025. But she says this stability contrasts with chicken shops, which have edged up from 37% usage in 2023 to 39% in 2025. On the surface, this two-point rise looks modest, but the underlying dynamics tell a bigger story: among gen Z, chicken shop usage hits 52%, almost matching pizza outlets at 56%."
Domino's chief executive of two years stepped down with immediate effect after suggesting the UK market may be approaching peak pizza. Domino's faces limited domestic growth and sees demand for fried chicken rising, prompting calls to broaden menus. The number of chain pizza restaurants has fallen from 5,000 in 2015 to 3,750 today, with Pizza Express, Pizza Hut and Papa Johns closing outlets. Pizza usage held steady at about 45% from 2023 to 2025, while chicken shop usage rose from 37% to 39%. Among Gen Z, chicken usage reaches 52%, nearly matching pizza at 56%.
Read at www.theguardian.com
Unable to calculate read time
Collection
[
|
...
]