"Traveller Whiskey Full Proof, a collaboration between Grammy-winning artist Chris Stapleton and Buffalo Trace Distillery's Master Distiller Harlan Wheatley, has officially hit the shelves. This release is the first line extension from the award-winning brand since its debut in January 2024 and showcases the artistry of American whiskey blending. Bottled at an impressive 121 proof, Traveller Whiskey Full Proof is designed to amplify the flavor experience while maintaining the approachable nature that has become synonymous with the brand."
"During a backstage tasting session, the pair discovered something remarkable. With the input from Stapleton's band and friends, they unanimously selected the 121 proof expression as the clear winner. Stapleton remarked, "It's the same easy-to-drink DNA, just turned up a few notches. I think Traveller Whiskey Full Proof is one of those moments where more of a good thing is definitely a good thing.""
"Whiskey blending, much like music, is an art form that requires expertise, balance, and creativity. For Stapleton and Wheatley, their collaboration was fueled by a passion for quality and experimentation. The duo set out to explore how far they could push Traveller's signature 90 proof without compromising its smooth character. During a backstage tasting session, the pair discovered something remarkable. With the input from Stapleton's band and friends, they unanimously selected the 121 proof expression as the clear winner."
Traveller Whiskey Full Proof is a collaboration between Chris Stapleton and Buffalo Trace Master Distiller Harlan Wheatley, released as the first line extension since January 2024. The expression is bottled at 121 proof to intensify flavor while preserving the brand's smooth, approachable character. The blending process prioritized balance and experimentation to push Traveller's signature 90 proof without losing its easy-drinking DNA. A backstage tasting with Stapleton's band and friends identified the 121 proof as the preferred expression. The whiskey presents a rich, complex, and satisfying flavor profile suitable for both casual drinkers and aficionados alike.
Read at Food & Beverage Magazine
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