"Tyra began developing her ice cream company, Smize & Dream, during the pandemic as an homage to her mom and their ice cream outings every Friday night when she was a child. It was in these moments that they'd "laugh, cry and dream our biggest, most outrageous creative dreams." Thus, Smize & Dream was born, launching its first pop-up in Washington, DC, during the summer of 2024."
"Confused? Well, so was the entire internet. Is it a milkshake? Warm milk? No one knew, and, in interviews, representatives for Smize & Dream were pretty tight-lipped about the concept. I suppose the confusion is part of their whole shtick. As someone who, unfortunately, is a sucker for chaotic marketing and used to microwave their ice cream as a child (I have sensitive teeth...please don't judge), I knew I needed to get my hands on this."
Smize & Dream began during the pandemic as Tyra Banks’s homage to her mother and their Friday-night ice cream outings, conceived as moments to "laugh, cry and dream" big creative ideas. The brand launched a pop-up in Washington, DC, in summer 2024 and opened a brick-and-mortar in Sydney a year later with tall ceilings, gold pillars, and gold ice cream cone coozies to evoke luxury and glam. The product — a warm, liquid "hot ice cream" — generated online confusion while representatives remained tight-lipped. A customer purchased the offering for $17 in an eight-ounce cup topped with whipped cream and cookie crumbles.
Read at BuzzFeed
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