"You've probably heard it while scrolling: Yo chef, can I get a wagyu chopped cheese? The line has become a familiar hook in videos filmed inside Prospect Park Deli, a neighborhood staple that, over the past year, has turned into one of Brooklyn's most recognizable deli backdrops online. It's literally this month, makes it a year, Yazen says of when the deli first started creating content."
"I decided to make a video where one of my friends orders the wagyu chopped cheese. The video blew up, and we just went with it from there. Consistency followed. We try to post every single day, Yazen explains. One person walks in, then another, and suddenly, people see other people coming in. It's just like a domino effect. Each platform grew differently."
"Behind the viral moments is a long family history. This was always a family-owned business, Yazen says. My dad owned it for 33 years. He started working here when he was 16 and then bought the store. Yazen and his brother Adam grew up in the deli, working after school and during breaks. For their father, it was a place to learn early: how to use money, how to save money, and how to speak to people."
Prospect Park Deli gained online recognition by turning existing menu items into viral video content, notably a wagyu chopped cheese order that sparked widespread attention. Content evolved from silent cooking clips to entertaining, customer-driven moments that feature real visitors and encourage repeat viewership. The deli posts daily across platforms, creating a domino effect of new customers drawn by videos. The move online aimed to showcase long-standing offerings rather than rebrand. The deli remains family-run: the father owned the store for 33 years, and his sons grew up working there, learning money skills and customer interaction from a young age.
Read at www.amny.com
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