"This year, Hershey rolled out its classic holiday offerings, including festive shapes, themed packaging, and seasonal favorites, alongside new innovations such as Reese's Peanut Butter Mini Pumpkins sold unwrapped in resealable bags to cut packaging costs. Yet during the company's October 30 earnings call, CEO Kirk Tanner noted that Halloween candy sales were off to a slow start. He said some of the lag may have been due to Halloween falling on a Friday this year, which tends to move the final sales push later in the season."
"In response, Hershey stated plans to invest more in consumer insights to refine its product mix, pricing, and packaging on a year-round basis, not just during the holidays. The company also intends to boost digital marketing efforts to drive growth, while continuing to support creative product collaborations like the popular Reese's Oreo partnership. Goldman Sachs Stock Analyst Leah Jordan wrote in a note in September:"
"Crafting some of the world's most beloved confections, Hershey has been known for its chocolate and candy creations since its founding in 1894. Hershey (HSY) remains the largest chocolate manufacturer in the U.S., and the company reported third-quarter 2025 net year-over-year sales growth of 5.6% in its North America Confectionery segment. Still, its strongest growth now comes from a different part of its business: salty and savory snacks."
Hershey, founded in 1894, is a longstanding maker of chocolate and candy. Holiday months, especially Halloween and Christmas, are typically the company's most profitable periods. This year featured classic seasonal offerings plus innovations like unwrapped Reese's Peanut Butter Mini Pumpkins in resealable bags to lower packaging costs. Halloween candy sales started slowly, possibly because Halloween fell on a Friday, shifting the final sales surge later. Hershey plans increased investment in consumer insights, year-round product, pricing and packaging refinement, stronger digital marketing, and continued creative collaborations. Recent sales growth was 5.6% in North America confectionery, with strongest gains in salty and savory snacks.
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