"The patent-pending "Heinz Dipper," unveiled on January 13, is an innovation the company is describing as a "first-of-its-kind fry box." At first glance, it looks like a classic french fry box that you'd get at any run-of-the-mill fast-food joint, but a closer examination reveals a pullout compartment (shaped like Heinz's keystone logo) that can hold two packets of whatever condiment you prefer."
"Over the past few years, Heinz has become known for its stable of, frankly, strange product developments, including Buffaranch (a mixture of Buffalo and ranch sauce), a burger dipping device, and squeezable turkey gravy. Of these clever, often out-of-the-box concepts, the Heinz Dipper feels the most like a product that could become a genuine mainstay in fast-food joints everywhere because it solves a truly universal design flaw."
"According to a new ad from Heinz posted to YouTube, the design of the fry box "hasn't changed since 1950." Indeed, the design might've been perfectly serviceable back when a majority of people dined in. Now that takeout and delivery are vastly more popular, though, the form isn't exactly optimized for eating in the car or in front of the TV after a long night out."
Heinz unveiled the patent-pending Heinz Dipper on January 13, a first-of-its-kind fry box with a pullout compartment shaped like the Heinz keystone that holds two condiment packets. The box resembles a classic fry container but adds a secure space for sauces to prevent balancing packets or squeezing ketchup onto individual fries. The Dipper debuts with more than 33 restaurant and sports stadium partners worldwide in 2026 as a test for broader distribution. The design responds to increased takeout and delivery and aims to solve a universal packaging flaw for eating fries in cars or at home.
Read at Fast Company
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