"Hampton Water Rosé, crafted through the collaboration of Jesse Bongiovi, his father Jon Bon Jovi, and world-renowned winemaker Gérard Bertrand, brings both star power and legitimate wine industry credentials to the collection. This combination of celebrity appeal and professional craftsmanship addresses a key challenge in the food and beverage industry: creating products that attract consumers while maintaining quality standards that satisfy discerning palates."
"The Love Line Premium Liquors Collection showcases Princess Cruises' innovative approach to beverage curation, featuring an impressive roster of celebrity-backed brands that cater to diverse guest preferences: Spirits and Cocktails: Pantalones Organic Tequila by Camila and Matthew McConaughey Meili Vodka by Jason Momoa and Blaine Halvorson Sláinte Irish Whiskey by Liev Schreiber Betty Booze by Blake Lively Wine Portfolio: Archer Roose co-owned by Elizabeth Banks Seven Daughters Moscato by Taraji P. He"
Princess Cruises added Hampton Water Rosé to its Love Line Premium Liquors Collection to elevate onboard dining with celebrity-backed, professionally crafted beverages. The addition pairs star power from Jesse Bongiovi and Jon Bon Jovi with winemaker Gérard Bertrand’s industry credentials to balance appeal and quality. The Love Line Collection functions as a curated beverage program featuring spirits, cocktails, and wines from notable celebrities to diversify guest options. Featured brands include Pantalones Organic Tequila, Meili Vodka, Sláinte Irish Whiskey, Betty Booze, Archer Roose, and Seven Daughters Moscato. The strategy aims to differentiate Princess in a competitive cruise market and meet discerning palates.
Read at Food & Beverage Magazine
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