"New York, get ready for a dose of Gwyneth Paltrow's signature, slightly offbeat, ultra-clean lifestyle to hit the city. Goop Kitchen, the culinary arm of Paltrow's uber-successful, two-decade-old Goop lifestyle empire, is opening its first-ever New York City location this summer. According to an official press release, the eatery will debut in the Flatiron (no official address has been shared), with additional locations rolling out across the city later this year."
"If that's the case, the new opening will likely offer a menu akin to what's already available on the West Coast. The roster of offerings includes a variety of bowls and bento boxes (the Mediterranean hummus bowl and the miso salmon bento box look particularly appetizing), colorful salads, hand rolls and wraps (grouped under the "handhelds" section of the menu), and warm soups."
"All dishes are prepared according to the brand's Goop Certified Clean standards, which means no refined sugars, gluten, dairy, soy, corn, peanuts, seed oils or preservatives. The framework has become central to Goop's wellness-forward food philosophy. For dessert, current menus feature maple pecan oatmeal cookies, dark chocolate and sea salt brownies, maple pumpkin bread and more. Clearly, this isn't your average celebrity food venture-it's Goop's highly specific,"
Goop Kitchen will open its first New York City location in the Flatiron this summer, with additional locations planned across the city. Existing Goop Kitchen outposts in Los Angeles and the Bay Area operate as delivery-only concepts, so the New York location is expected to follow a similar model. The menu features bowls, bento boxes, colorful salads, hand rolls and wraps, warm soups, pizza, pasta, and an assortment of desserts. All dishes follow Goop Certified Clean standards, excluding refined sugars, gluten, dairy, soy, corn, peanuts, seed oils, and preservatives.
Read at Time Out New York
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