"Fans of celebrity chef Guy Fieri who have been waiting to see more of the new clean-shaven look he debuted last month can finally gaze upon the full transformation that was part of a Super Bowl advertising campaign. On Thursday, Jan. 22, the longtime Sonoma County resident celebrated his 58th birthday by posting an Instagram video that showed him without his signature spiky blonde locks and goatee, and instead with a neatly parted brown hairdo. The post was simply captioned, New Year. New Guy. New Look."
"In the ad, Fieri's bland and buttoned-up JustaGuy persona turns into the larger-than-life character that audiences know when he uses Bosch products. Fieri's French bulldog, Cash, also makes an appearance in the ad, growing blonde spiky hair alongside Fieri. In a Thursday, Feb. 5 news release from the home appliance maker, Fieri said he can't wait to help fans feel more like a Bosch.' I've been a long-time Bosch guy, said Fieri in the news release. In the kitchen and around the ranch, these are products that my family and I reach for, so working with the brand was a no-brainer."
Guy Fieri unveiled a clean-shaven look with neatly parted brown hair in an Instagram video posted for his 58th birthday on Jan. 22. The look is part of a Bosch Super Bowl advertising campaign, and Bosch released the extended version of the 30-second ad ahead of its Feb. 8 airing. In the commercial, Fieri’s bland, buttoned-up JustaGuy persona transforms into his signature larger-than-life character when he uses Bosch products. His French bulldog Cash appears alongside him, gaining blonde spiky hair. The commercial will run during the second quarter of Super Bowl LX on NBC and Peacock.
Read at www.pressdemocrat.com
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