"Grab1®, the innovative kosher-certified food and beverage brand, has officially announced a multi-year partnership with NBA icon Amar'e Stoudemire. Known for his storied career with the New York Knicks and his evolution into a leading voice for holistic wellness, Stoudemire brings a unique blend of athletic expertise, faith, and lifestyle philosophy to Grab1's mission of fueling healthy and purposeful living."
"Far from a standard endorsement deal, Stoudemire's involvement with Grab1 will be highly interactive. He will work directly with the brand on product development, using his knowledge of nutrition and fitness to help refine and expand offerings in the kosher sports and fitness category. His story-transitioning from NBA superstardom to becoming an observant Orthodox Jew and wellness advocate-will also feature prominently across Grab1's campaigns."
Grab1 has entered a multi-year partnership with Amar'e Stoudemire to expand its reach in the wellness and sports nutrition space. The brand emphasizes products with the highest level of kosher certification and targets health- and fitness-minded consumers. Stoudemire will play an active role in product development, applying his knowledge of nutrition and fitness to refine and broaden kosher sports offerings. National marketing will highlight his personal transformation and wellness advocacy across digital, TV, social, and in-store campaigns. Select packaging will feature his name, likeness, and autograph to lend authenticity and motivate consumer goals.
Read at stupidDOPE | Est. 2008
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