"Powell's grill work was pulling double duty as promotion for his new TV comedy, Chad Powers, and for Smash Kitchen, his clean food brand, which launched at Walmart in April. The brand debuted with a suite of condiments including ketchup, mustard, mayonnaise, and barbecue sauce that look and taste on par with heritage brands but are made with all-organic ingredients. Priced from $1.97 to $4.97, they're just pennies more expensive than their legacy competitors."
"After just six months on shelves, Smash Kitchen has lived up to its name, contending that its revenue is significantly outpacing that of legacy brands in the category, including Heinz, French's, and Hellmann's. On October 7, Smash Kitchen introduces a line of oils-extra-virgin olive oil, avocado oil, and coconut oil-all priced from $4.97 to $15.97. Sales figures shared exclusively with Fast Company show that . . ."
Glen Powell hosted a grilling event at a Walmart parking lot in Austin on October 3 to promote his TV comedy Chad Powers and his food brand Smash Kitchen. Smash Kitchen launched at Walmart in April, debuting organic condiments including ketchup, mustard, mayonnaise, and barbecue sauce. The condiments are priced from $1.97 to $4.97, only pennies above legacy competitors. After six months on shelves, Smash Kitchen reports revenue significantly outpacing legacy brands such as Heinz, French's, and Hellmann's. On October 7, the brand expanded with oils—extra-virgin olive, avocado, and coconut—priced $4.97 to $15.97.
Read at Fast Company
Unable to calculate read time
Collection
[
|
...
]