"The food and beverage industry continues to showcase the power of strategic partnerships, and Gatorade's latest collaboration with Netflix's Stranger Things demonstrates how brands can leverage nostalgia and pop culture to drive consumer engagement. As the fifth and final season of the hit series approaches, Gatorade is launching an ambitious "No Ordinary Athlete" campaign that brings back one of the most requested flavors from the 1980s."
"Launching on Monday, November 3, at 1 pm ET, the "No Ordinary Athlete" campaign represents a comprehensive marketing activation that extends far beyond traditional product placement. The collaboration includes multiple touchpoints designed to maximize brand exposure and consumer engagement across various demographics. The campaign's centerpiece is a 30-second hero spot narrated by Gatorade roster athlete and Stranger Things superfan Myles Garrett, who serves as the perfect bridge between sports performance and pop culture"
Gatorade partners with Netflix's Stranger Things for a "No Ordinary Athlete" campaign tied to the show's fifth season. The campaign revives the fan-favorite 1980s Citrus Cooler flavor to leverage consumer nostalgia and generate buzz. Launching Monday, November 3 at 1 pm ET, the activation spans multiple touchpoints to maximize brand exposure and engagement across demographics. The centerpiece is a 30-second hero spot narrated by Gatorade athlete and Stranger Things superfan Myles Garrett, linking sports performance with pop culture. Gatorade frames the collaboration as a celebration of its 1980s heritage by reviving iconic products and ads and positioning the drink as fuel for those who push limits.
Read at Food & Beverage Magazine
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