"Since 2002, Frito‑Lay's Simply line has promised the flavors you love with ingredients you can feel good about - no artificial colors or flavors added. On paper, it sounds like a win-win: a snack that hits your cravings without the guilt. But not every Simply chip hits the mark. In our ranking of eight Simply chip options, one stood out as particularly underwhelming: Simply Zesty Doritos Cool Ranch."
"The Cool Ranch Doritos used to be a lunch bag staple, a flavor that brought a satisfying tang with every bite. But the Simply version mutes that iconic flavor, tossing in a sweet, slightly sour twist that left our reviewer scratching their head. This Simply offering is more like a "cooled-off" Cool Ranch - too cool, too flat, and not quite what you remember loving."
"We sampled each Simply chip, checking look, texture, and taste against the original to see how the healthier version measured up. The line shines for those seeking a lighter snack with recognizable flavors. The brand's commitment to clean ingredients is admirable, even if the flavor isn't always perfect. For those balancing taste with a slightly healthier choice, Frito-Lay Simply can still be a reasonable option - just don't expect nostalgia to hit every time."
Since 2002 Frito‑Lay's Simply line promises recognizable flavors with cleaner ingredients, including no artificial colors or flavors. The line aims to balance taste and simpler formulas but not every flavor replicates the original. Simply Zesty Doritos Cool Ranch mutes the iconic tang, adding a sweet, slightly sour twist that results in a flatter, less satisfying profile. That variety still uses real U.S.-grown corn and provides 8 grams of whole grains per serving. Sampling evaluated look, texture, and taste against originals. Expectation violations affect perceived flavor, so cleaner formulations can disappoint when they fail to match nostalgic profiles.
Read at Tasting Table
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