"A staff member from the Norwood Friendly's confirmed that the Pembroke branch at 146 Church Street has permanently closed. The location is no longer listed on the company's website."
"Between 2020 and 2023, Friendly's closed 23 restaurants across the Northeast -part of what CEO Sherif Mityas described as a strategy to update its business. "Sometimes to grow you have to shrink," he told Forbes in March 2024. The same month, Friendly's also closed its last Boston location at Logan Airport's Terminal A."
The Friendly's in Pembroke at 146 Church Street has permanently closed and is no longer listed on the company's website. Friendly's was founded in 1935 in Springfield and is known for ice cream sundaes and classic dinner fare. Many locations have shuttered amid a company restructuring. Between 2020 and 2023 Friendly's closed 23 restaurants across the Northeast as part of a strategy to update its business. CEO Sherif Mityas said, "Sometimes to grow you have to shrink." The chain closed its last Boston location at Logan Airport Terminal A in March 2024. The company's website lists remaining Massachusetts locations including Agawam, Attleboro, Auburn, Chicopee, East Longmeadow, Fall River, Florence, Gardner, Haverhill, Holyoke, Leominster, Marlborough, Middleborough, North Dartmouth, Norwood, Peabody, Pittsfield, Plymouth, South Weymouth, Springfield, Swansea, and Westfield.
Read at Boston.com
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