"Two industry innovators are joining forces to shake up the $6 billion U.S. fruit snack category: and the timing couldn't be better for health-conscious consumers and food service professionals alike. The food and beverage industry just witnessed a partnership that could reshape how Americans snack on fruit and protein. Foodberry, the Boston-based B2B innovation company known for its proprietary plant-based coating technology, has officially announced a strategic partnership with Bel US, a division of the global food powerhouse Bel Group."
"Together, they're developing a new generation of bite-sized snacks that combine real fruit and protein in convenient, portion-controlled formats. The first products from this collaboration are expected to hit select U.S. markets in 2026, and if early details are any indication, the snacking aisle is about to get a lot more interesting. Let's face it: snacking habits have evolved dramatically over the past few years. This partnership directly addresses those demands."
Foodberry and Bel US are partnering to create a new generation of bite-sized, portion-controlled snacks that combine real fruit and protein using Foodberry’s plant-based fruit-purée coating technology. Bel Group contributes deep experience in portion-sized snacking, distribution, and go-to-market strategy. Foodberry’s platform encapsulates fillings such as nut butters, cheese, ice cream, and yogurt in mess-free coatings made from real fruit purée. The products target health-conscious consumers and foodservice professionals seeking nutritious, sustainable, and convenient options. Initial items are slated for select U.S. market launch in 2026, with potential to reshape the fruit snack category.
Read at Food & Beverage Magazine
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