"Instead of relying on foodies and influencers to spread the word about the new restaurant, Ama is kicking it old-school, letting word of mouth do the work. Phones aren't exactly outlawed in the swanky new space in the Pyramid's shadow, but they are actively discouraged. Ama is meant to be experienced in person, not via scrolling. It's a nod to the pre-digital world in which the Transamerica Pyramid was built, an homage echoed throughout Ama's design."
"But behind the Copper Room hides a sultrier second space orchestrated by Kevin Klein Design. The Social Club is a direct descendant of retro 70s cool, part teenager's basement hangout, part Studio 54-style club. Like a mid-century sunken living room, its center is anchored by a plush circular rug and overstuffed, brown-toned couches, with an oculus light dome overhead. An analog music booth faces the setup, a place both for DJs late night on Fridays and Saturdays"
Ama discourages phone use and relies on word-of-mouth instead of influencer marketing. The restaurant sits in the shadow of the Transamerica Pyramid and channels a pre-digital aesthetic in its design. The main dining area is an intimate, Japanophile jewel-box with 18 seats, a copper-wrapped bar, and restrained traditional art. Behind the Copper Room, a sultrier Social Club evokes retro 1970s cool with plush circular rugs, overstuffed brown couches, an oculus light dome, and an analog music booth for DJs and live musicians. The Social Club mixes dense tables, vintage pinball, green leather booths, and an architecture book mini-library. Dinner requires reservations; cocktails allow drop-ins when not at capacity.
Read at www.7x7.com
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