
"December 1st just got a lot sweeter for grocery shoppers nationwide. ENVY™ apples, the premium apple brand known for its perfectly balanced sweetness and naturally glossy skin, is making National Red Apple Day unforgettable with an unprecedented Instacart giveaway. For one day only, up to 25,000 lucky shoppers will discover a complimentary ENVY™ apple automatically added to their grocery cart: no special codes, no hoops to jump through, just pure surprise and delight."
"While food holidays often feel manufactured, National Red Apple Day on December 1st has genuine roots in celebrating one of America's most beloved fruits. For food and beverage industry professionals, this date represents a prime opportunity to spotlight apple-based products, seasonal menu items, and healthy eating initiatives. The timing couldn't be better for retailers and foodservice operators. December kicks off the holiday season when consumers are actively seeking fresh, quality ingredients for entertaining and gift-giving."
ENVY™ apples will be added free to the carts of up to 25,000 Instacart shoppers on December 1 for National Red Apple Day, with no codes required. The exclusive partnership with Instacart represents a large-scale digital grocery promotion by an apple brand. National Red Apple Day provides a timely opportunity for retailers and foodservice operators to feature apple-based products during the holiday season when consumers seek fresh, quality ingredients. Apples' extended shelf life and versatility make them essential for retail and restaurant use. ENVY™ apples differentiate through natural breeding, a long-lasting crisp texture, and naturally glossy, unwaxed skin appealing to health-conscious consumers.
Read at Food & Beverage Magazine
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