"In a day and age when it can be a tall task for businesses to truly grab people's attention through marketing, Domino's Pizza found a way to stand out from the crowd. In doing so, the popular pizza chain tapped into users of virtually all social media platforms and certainly reached far beyond that. This all comes thanks to the wise marketing approach of utilizing arguably the most popular TikTok trend of 2025-"67.""
"The trend was initially sparked by Charlotte Hornets guard LaMelo Ball, who seemingly referenced the song "Doot Doot (6 7)" by Skrilla featuring G Herbo. However, it didn't take long to go viral on social media, becoming an overnight meme. Now, Domino's has found its own perfect way to capitalize on the TikTok trend, offering a large one-topping pizza for $6.70."
"Domino's Pizza posted on social media about the 67 deal, and while there was no need to address its meaning, they did clarify the details. As stated above, you can get any one-topping pizza for just $6.70, but it must be for carryout. Here's a look at the brief rundown of how to take advantage: Customers can order any large one-topping pizza online Use the code "67" to get the discount Only good on carryout orders Expected to run until mid-November"
Domino's Pizza launched a promotional deal offering a large one-topping pizza for $6.70 when ordered online with code "67" for carryout only. The promotion draws on the viral 2025 TikTok "67" trend that originated from LaMelo Ball's reference to the song "Doot Doot (6 7)" by Skrilla featuring G Herbo. The deal requires online checkout using code "67" and selecting carryout, and is expected to run until mid-November. Social media users quickly shared photos and videos of the offer, amplifying reach and interest. The promotion represents a strategic marketing move to capitalize on social media momentum.
Read at Men's Journal
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