"Guests explored the full Wavers range, sampling all four bold flavors: Late Night Pizza, Extra Cheesy, Spicy Pickle, and Hot Honey, each delivering the brand's signature wavy crunch. Designed for modern snackers, every serving contains just 140 calories, is non-GMO, free from artificial flavors and preservatives, and made with simple, recognizable ingredients. Inspired by Dobrik's love of pizza, travel, and unforgettable food moments, Wavers blends nostalgia with pop-culture appeal."
"Dubai has officially welcomed a new global snack obsession, as of January, 2026. The Original Doughbrik's Snacks - Wavers - by David Dobrik, has launched in the UAE with its largest international debut to date, opening inside candy retail giant Candylicious, at The Dubai Mall, notably the world's largest candy store."
"Located in one of the world's most visited retail destinations, the Candylicious collaboration places Wavers at the intersection of entertainment, flavor, and social-media-ready retail, a natural fit for a brand built on shareability and bold taste."
Wavers launched in Dubai at Candylicious in The Dubai Mall in January 2026, marking the brand's largest international debut. The launch featured a high-energy, immersive shop-within-a-shop experience that attracted fans, content creators, and mall visitors. The brand founders include David Dobrik, Adam Cohen, Jerry Bello, and Natalie Noel. Guests sampled four pizza-inspired flavors—Late Night Pizza, Extra Cheesy, Spicy Pickle, and Hot Honey—each with a signature wavy crunch. Each serving contains 140 calories, is non-GMO, free from artificial flavors and preservatives, and made with simple ingredients. The Dubai placement positions Wavers for global growth within an experience-focused, social-media-ready retail environment.
Read at Food & Beverage Magazine
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