"At the Leesburg location, Dobrik spent several hours greeting Costco members, taking photos, and engaging with the sampling team as they introduced shoppers to his bold, crunchy, pizza-inspired snacks. The exclusive 18-ounce, club-size bags drew enthusiastic crowds eager to try the new lineup. Simultaneously, WAVERS made its presence known at Costco's Teterboro, New Jersey warehouse, ensuring fans on the East Coast could also take part in the launch excitement. Members-and plenty of Dobrik's fans-lined up for a taste of all four signature flavors: Spicy Pickle, Hot Honey, Late Night Pizza, and Extra Cheesy."
"The festivities capped off a busy week for Dobrik. Just one day before the roadshow, he visited the WAVERS factory in York, Pennsylvania, where he helped prepare product bags for the Costco run and even packed pallets himself to get them ready for the warehouse floor. The launch blended celebrity excitement with Costco's signature sampling experience, making for a fun-filled, flavor-packed weekend for shoppers."
"About Wavers The Original Doughbrik's Snacks Wavers are an innovation to the chip category, introducing a wavy, crunchy snack. Each piece is a slightly different shape which creates a unique texture every time. The goal of the chip is to not just be a snack, but represent a memory from Dobrik and Fedorovich's friendship, seasoned by innovation and authenticity. They are made with clean-label ingredients, are non-GMO, free of artificial flavors and preservatives, and contain only 140 calories per serving."
David Dobrik debuted The Original Doughbrik's Snacks WAVERS at Costco Warehouse Roadshows in Leesburg, Virginia and Teterboro, New Jersey, offering exclusive 18-ounce club-size bags. Dobrik greeted members, took photos, and worked with sampling teams while shoppers sampled four flavors: Spicy Pickle, Hot Honey, Late Night Pizza, and Extra Cheesy. One day earlier he visited the WAVERS factory in York, Pennsylvania, helping prepare product bags and packing pallets. WAVERS are a wavy, crunchy snack designed for varied texture, rooted in Dobrik and Fedorovich's friendship, made with clean-label, non-GMO ingredients and 140 calories per serving.
Read at Food & Beverage Magazine
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