"Chicago native David Dobrik has transcended beyond his youtube and social media world persona with an impressive snack empire growing as a result of his love for snacking - inclusive of all things candy and food. First with his popular Doughbrik's Pizza parlor situated in the heart of the Sunset Strip in Los Angeles, ambassadorships with brands like Celsius energy, and a reputation for always posting the latest and greatest, and unique - snack and food items - including his good friend Mr. Beast's Feastables."
"In 2025, David expanded into grocery, retail and convenience stores alike with his own, and much overdue, snack line, Wavers, by The Original Doughbrik's Snacks. Currently available worldwide from the United States to Australia, there is no stopping Dobrik's vision for his Doughbrik's snacking empire. Wavers are currently available in four flavors - Late Night Pizza, Extra Cheesy, Spicy Pickle and Hot Honey - inspired by his signature Doughbrik's pizza flavors - at retail partners including gopuff, Bevmo, Albertson's (Inclusive of Jewel-Osco, Safeway, Vons)."
David Dobrik expanded his brand into a global snack line called Wavers under The Original Doughbrik's Snacks, launched in 2025. Wavers launched in four flavors—Late Night Pizza, Extra Cheesy, Spicy Pickle and Hot Honey—based on signature Doughbrik's pizza flavors. Wavers are sold across U.S. retailers including gopuff, Bevmo, Albertson's (Jewel-Osco, Safeway, Vons), IT'Sugar, Amazon and TikTok Shop, and globally in 7-Eleven Australia, Spudshed, Woolworths and upcoming Candylicious in Dubai. Dobrik partnered with industry veterans Jerry Bello and Adam Cohen under Tastemaker Foods. Bello and Cohen bring experience creating and incubating brands like Brownie Brittle and Veggies Straws.
Read at Food & Beverage Magazine
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