"The company is projecting revenue for fiscal 2026 of $3.35 billion to $3.45 billion, and a comparable store traffic decline of 4% to 7%, in part due to the closures. Cracker Barrel also plans to open two new locations for its flagship Cracker Barrel brand during the period. Julie Masino, the restaurant chain's CEO, addressed the logo controversy in an earnings call on September 17, saying it underscored deeply held feelings and a love for the brand among fans."
"In the meantime, the restaurant company has also trimmed its physical footprint as it looks to 2026. Reporting its fourth-quarter financial results earlier this month, Cracker Barrel revealed the planned closure of 14 Maple Street Biscuit Company locations. That amounts to roughly 21% of its company-owned stores for the fast-casual brand, which Cracker Barrel acquired in 2019 for $36 million."
Cracker Barrel revealed planned closure of 14 Maple Street Biscuit Company locations, representing roughly 21% of the fast-casual brand’s company-owned stores. The company projects fiscal 2026 revenue of $3.35–$3.45 billion and a comparable store traffic decline of 4%–7%, partly due to those closures. Cracker Barrel plans to open two new flagship Cracker Barrel locations during the period. CEO Julie Masino said the logo controversy underscored deeply held feelings and led the company to revert to its old branding and halt some remodeling plans. Maple Street Biscuit Company, founded in Jacksonville in 2012, has locations mostly in the Southeast, Midwest, and Texas. The 14 closures span six states, with most in Texas.
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