"Trader Joe's is well known for its private-label products. As far as where Trader Joe's food comes from, many of the items are actually made by popular name brands in a process known as "white-labeling." From tea to crackers to spreads, dips, and more, fans frequently try to determine which brands are behind the Trader Joe's items they enjoy the most."
"Reddit comments hint at the similarities. One user asks, "Anyone else think that this soup is produced by Rao's because they're both from Canada and they share a similar (bizarre) jar?" pointing out further down in the thread, "sometimes they adjust the recipe (or even create a new one) for private owned brands to match a pre-approved set standard." Echoing this sentiment, another person mentions, "100%, it looks exactly the same imo.""
"A tale of two soups Brent Hofacker/Shutterstock Of the many Trader Joe's staples to keep on hand for easy meals, this Italian-style soup is filled with flavor. The "marriage" between a mix of acini di pepe, savory meatballs, and wholesome vegetables in a rich chicken broth is sure to both fill and fulfill. The Rao's variety, while smaller in size, boasts a similar bevy of ingredients. Though Reddit has yet to"
White-labeling leads many Trader Joe's private-label items to be produced by established name brands. Consumers have speculated that Trader Joe's Italian-Style Wedding Soup may be made by Rao's Made for Home due to jar similarities and overlapping ingredients. Both soups include chicken broth, acini di pepe, meatballs, carrots, and savory vegetables, producing a comparable flavor profile. Notable differences appear in meat composition and greens: Trader Joe's lists beef meatballs and kale, while Rao's mixes beef and pork and uses spinach. The Rao's jar is smaller, yet the two offerings remain strikingly similar.
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